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What are threshold pre-orders?
A threshold pre-order campaign lets seller collect potential orders before the product is available for sale. Pre-orders are converted to orders only if enough buyers pre-order the product during the pre-order campaign period.
This is not a crowdfunding tool. Products listed for pre-order are fully developed and production ready.
How does it work?
The seller sets a minimum order quantity for the product and a pre-order campaign period. If enough buyers pre-order the product to meet the minimum order quantity during the campaign period, the pre-order campaign is successful and the buyers will be charged. The seller will proceed to produce and deliver the product to the buyers.
If the minimum order quantity is not met, the pre-order campaign is unsuccessful and the seller will not proceed to produce and deliver the product. Buyers will not be charged.
Why do sellers use threshold pre-orders?
Sellers use threshold pre-orders to gauge demand for a product before they produce it. This helps sellers to reduce the risk of overproduction and wastage, and to ensure that they produce only what is needed.
